The Institute for Economic Justice (IEJ) has developed a comprehensive Advocacy and Communication plan designed to advance its mission of economic justice, systemic change, and equitable resource distribution. This document outlines how the IEJ translates complex economic research into accessible content and drives impactful advocacy campaigns that create lasting change.
Our Approach to Advocacy and Communications
The Advocacy and Communication plan is a first for the IEJ. It presents a targeted, responsive strategy that includes identifying key audiences—such as progressive movements, media, the public, and political actors—and crafting clear, persuasive messages to engage these groups. By leveraging the International Centre for Policy Advocacy’s framework, the IEJ ensures that its efforts are focused, effective, and adaptable to different projects.
Key Target Audiences and Strategy
The IEJ’s theory of change emphasizes the need to empower progressive social forces and foster collaboration. The plan highlights four key audiences for engagement:
- Progressive movements
- Media
- The general public
- Political actors
By strategically communicating with these groups, the IEJ ensures that its advocacy efforts contribute to policy shifts that promote economic justice and sustainable change.
Tools for Impact
This plan goes beyond messaging. It maps out the platforms, outputs, and engagement methods the IEJ uses to build trust, connect with stakeholders, and maximize visibility. From social media campaigns to direct engagements with policymakers, the IEJ’s Advocacy and Communications plan ensures that every effort is impactful and measurable.